“The next Teh Tarik - but Green?”
Malaysians are shifting from “Teh” to “Cha” – Whisk-ful Thinking, perhaps?
Data Bridge Market Research estimates that the Asia-Pacific Matcha Market, including Malaysia, that accounts for the largest market share, is projected to reach USD 3.8 billion by 2030.
However, Japan is facing a Matcha shortage; do Malaysian businesses downgrade quality or mark up their prices?
In a non-collusive oligopoly – they do neither. Instead, they diversify their products!
Despite the shortage, Matcha remains as popular as ever. Why is that?
Rising Median Household incomes
Social Media Trends
Perceived Health Benefits
Will this hype last or pass? Let us know in the comments!
Watch the video here: https://www.instagram.com/reel/DMg8o2npi0E/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
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