About ASLI

The Asian Strategy & Leadership Institute (ASLI) is a leading independent, non-partisan and not for profit think tank in Malaysia. ASLI is fully owned and governed by the Jeffrey Cheah Foundation. ASLI is committed to creating a better society and helping organisations enhance their competitiveness, leadership and strategic capabilities through its stakeholder engagement events, public programmes, publications, policy research, Business Councils, International Trade Advisory and CEO Peer Groups. 

Since its inception in 1993, ASLI has been the definitive voice of strategy and leadership in the country, having provided trusted insights to governments, businesses and the diplomatic community as well as promoting dialogues to understand and better relations amongst government, business and civil society in ASEAN as well as the wider Asia-Pacific region. 

ASLI provides strategic analysis and advice on critical issues through conferences, policy roundtables and strategic forums by gathering industry thought leaders together to exchange views, develop policy options and key recommendations. ASLI’s International Trade and Business Advisory Centre (ITBAC) has a strong network of partners and associates and is committed to delivering quality in business advisory services. The Centre undertakes the facilitation of market analyses & growth strategies, connecting strategic partners across APAC and to identify their highest-value opportunities in ASEAN and the Asia Pacific region. The team facilitates and designs a bespoke package of support services aligned to explicit commercialisation needs as well as advises companies on viability and competitiveness of their products/services entering the ASEAN market.

ASLI’s distinctive uniqueness includes its valuable insights, high level interactions and connections, thought leadership platforms and in-depth research studies. ASLI’s programmes have seen participation by heads of states, prime ministers, senior cabinet ministers, captains of industry, prominent strategic thinkers, corporate CEOs, ambassadors and emerging young leaders.