Melissa Ong

MELISSA ONG MBA, UM-CEC, MIM-CPT
Acting CEO, Asian Strategy & Leadership Institute (ASLI)
Chief Operating Officer, International Trade & Business Advisory (ITBAC)
Chief Marketing Officer,


A credible visionary with the proven ability in developing and leading large and high-performance teams that contributed to business growth. Melissa specialises in strategic communications; brand positioning; corporate and product marketing; stakeholder and employee engagement; CSR platforms and social strategy.


Melissa has a wealth of over 20 years APAC regional experience in International Trade, Business Advisory, Brand Communications, Market Research, Organizational Development, Corporate & Marketing Events management, Learning & Talent Development.

Melissa is currently working in Asian Strategy & Leadership Institute (ASLI), an independent private Think Tank ranked top in Malaysia. Melissa is holding the positions of Chief Operating Officer ITBAC, Chief Marketing Officer and Senior Vice President of ASLI. In addition to her marketing and HR role, Melissa is spearheading the ASLI International Trade and Business Advisory Centre with main focus of trade and investment in ASEAN, particularly in key countries across South East Asia, namely Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand, Cambodia and Myanmar. The centre undertakes the facilitation of market analyses & growth strategies, connecting strategic partners across APAC and to identify their highest-value opportunities in ASEAN and Asia Pacific region. ITBAC is providing investment promotions and trade advisory services to the Government of Hong Kong, The Kingdom of Bahrain and United Kingdom (South West).

Melissa manages a capable team of International Trade directors providing trade support services to a portfolio of 45 SMEs from the South West of UK (from security, defense, aviation to consumer products), she facilitates and designs a bespoke package of support services aligned to their explicit commercialisation needs as well as advising the SMEs on viability and competitiveness of their product/service entering the ASEAN market. As for the Kingdom of Bahrain and Hong Kong, Melissa represents the respective government in ASEAN promoting the countries as an ideal business location and to facilitate the foreign inward direct investment into the countries.

During her 15 years of employment tenure in Taylor Nelson Sofres (TNS), a global leader in custom market research with a presence over 80 countries, Melissa championed and managed the Regional Branding Strategy and Positioning (VC); Multi-country Research Projects; Learning and Development initiatives and implementations, Corporate Social Responsibility (CSR) projects and Large-scale Events including C-level conferences and marketing exhibitions across 33 countries in Asia Pacific, Latin America, Middle East and Africa. She managed the TNS University’s total programme execution. She designed and developed hundreds of social initiatives and community projects not limited to, local but at APAC regional level. Melissa received two Regional Recognition Awards - The John Smurthwaite Award for Expertise & Innovation where she initiated and successfully established a brand communication network within the region to achieve consistency in branding and marketing collaterals; and Developing our People Award for enhancing Employee Loyalty among Brand Specialists by formalizing their roles and responsibilities in the company, both awards were received in 2006. In 2007, she received another Regional Recognition Award for Elevating Sensitivities in Corporate Culture where she initiated projects to tackle cross cultural issues within offices across the region.

Melissa holds an MBA from the University of Sunshine Coast Australia. In addition to her academic qualification, Melissa is a Certified Professional Trainer (Malaysian Institute of Management), Certified Executive Coach (University Malaya), Certified MindMap Licensed Instructor (Tony Buzan) in Mind Mapping, Creativity and Innovation, Certified iMindMap Advanced Instructor, Certified Practitioner of Neurolinguistic Programming and Practitioner of Emotional Freedom Techniques (EFT).

With her vast experience and knowledge in corporate social responsibility (CSR) where she spent her last 15 years managing CSR projects regionally. She designed and developed countless social initiatives and community projects. She was awarded the top finalist (commerce) of Malaysian Women of Our Great Times Award for her active social contributions to the public communities. Melissa is a strong advocate of Workplace Gender Equality and Women Empowerment and served voluntarily in the National Council Women Organisations Malaysia (NCWO) as the Chairman leading the Corporate Women’s Network. This group aims to create a strong and steady women's leadership pipeline through personal engagement and professional development so to build advocates within the system who will work towards creating a culture of inclusiveness (for both women and men).