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Tourism Summit 2017

Towards Sustainable and Inclusive Growth in the Digital Era


The World Economic Forum has ranked Malaysia the 26th most competitive tourism destination this year. The result is attributed to price competitiveness, strong air connectivity and beautiful natural resources as well as improved ICT readiness, tourism service infrastructure and international openness. To move up the rankings, Malaysia needs to do more to address the issue of sustainability.

Tourism is also one of the National Key Economic Areas (NKEA) under Prime Minister Najib’s National Transformation Plan (NTP) to propel Malaysia towards high-income status. Tourism’s contribution to national GDP is expected to grow from MYR167.5 billion last year to MYR 174.6 billion this year. 2017 should be a good year for tourism, supported by the weaker MYR and various initiatives including relaxing visa requirements, improved air connectivity, new tourist attractions as well as the Visit ASEAN Campaign, rising regional living standards and proximity to mass markets like China and India. Malaysia is targeting 32 million tourist arrivals while ASEAN collectively is targeting 121 million tourist arrivals.


Key issues that will be addressed at this summit include the future of tourism in Malaysia and ASEAN; promoting sustainable tourism and capitalising on technological innovation in tourism. This summit is intended as a timely platform to provide industry updates, expert insights and practical knowledge, and as a conduit for networking, sharing and forming strategic partnerships amongst thought leaders, business owners and senior executives of public and private enterprises involved in tourism and its supporting activities.



  • Businessmen and entrepreneurs interested in the Tourism sector
  • Senior Government Officials involved in Tourism and its supporting activities (Finance, Transport, Works etc.)
  • Tourism Boards and Agencies
  • Tourism Destinations
  • Tourism Associations
  • Hotels, Resorts and Other Accommodation Operators and Managers
  • Airlines and Airports
  • Cruise Lines and Ports
  • Online and Offline Tour and Travel Agencies
  • Shopping Malls and Duty Free Shops
  • Food and Beverage Companies
  • Technology Providers for the Tourism sector
  • Media and PR Companies related to Tourism
  • Medical and Health Tourism Operators
  • MICE (Meetings, Incentives, Conventions & Exhibitions) Operators
  • Attractions (Theme Parks, Museums, National Parks etc.)
  • Insurance and Credit Card Companies
  • Car Rental Companies
  • Academia
  • Financiers, Investors, Bankers, Venture Capitalists and Analysts



  • Participate in the platform for industry, government, civil society and academia to come together to formulate industry-friendly strategies to promote sustainable tourism growth within Malaysia and ASEAN moving forward
  • Gain fresh insights on future opportunities and challenges facing the tourism industry to better position your business to thrive
  • Learn about technological innovation in relation to tourism and see how innovative solutions can be applied to connect systems, improve security, facilitate passage and enhance service delivery and traveller experience
  • Learn from the experts in industry and academia to address tourism related concerns as well as the role you can play as a stakeholder in shaping the industry’s evolution
  • Take advantage of opportunities to broaden your network, form partnerships and collaborate with other players in the tourism industry as well as its supporting businesses

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The fees shown below exclude 6% GST. The fees must be paid in advance of the event. Walk-in delegates will be admitted on ‘space available’ basis.
Event Location
  • Sunway Resort Hotel & Spa Kuala Lumpur 46150 Kuala Lumpur Malaysia

Registration Terms & Conditions
Cheque should be crossed and made payable to Asian Strategy & Leadership Incorporated Sdn. Bhd.
Contact Person

Ms Edora Rhazali
Mr Mohd. Radhi
Ms Nurul Rashidah Rashid

Tel: +603-20935393
Fax: +603-20933078